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Maximizing Online Fundraising Potentials

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dc.contributor.author Nash, Curtis
dc.contributor.author Vaccarino, Oriana
dc.date.accessioned 2016-06-16T12:33:13Z
dc.date.available 2016-06-16T12:33:13Z
dc.date.issued 2016-06-16
dc.identifier.uri http://hdl.handle.net/10214/9764
dc.description.abstract This report explores practices and strategies that are used to design websites and social media marketing approaches for the purposes of fundraising. It reviews the literature on the subject to understand what brings individuals to donate, and identifies best practices for engaging donors and sharing success stories. It was prepared to inform decisions at St.Joseph's Health Centre in Guelph with respect to the design of fundraising websites and social media marketing approaches. en_US
dc.language.iso en en_US
dc.rights Attribution-ShareAlike 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by-sa/2.5/ca/ *
dc.subject donations en_US
dc.subject fundraising en_US
dc.subject engagement en_US
dc.subject social media en_US
dc.subject marketing en_US
dc.subject online fundraising en_US
dc.title Maximizing Online Fundraising Potentials en_US
dc.type Report en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


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Attribution-ShareAlike 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-ShareAlike 2.5 Canada