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Maximizing Online Fundraising Potentials

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Title: Maximizing Online Fundraising Potentials
Author: Nash, Curtis; Vaccarino, Oriana
Abstract: This report explores practices and strategies that are used to design websites and social media marketing approaches for the purposes of fundraising. It reviews the literature on the subject to understand what brings individuals to donate, and identifies best practices for engaging donors and sharing success stories. It was prepared to inform decisions at St.Joseph's Health Centre in Guelph with respect to the design of fundraising websites and social media marketing approaches.
Date: 2016-06-16
Rights: Attribution-ShareAlike 2.5 Canada
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Attribution-ShareAlike 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-ShareAlike 2.5 Canada