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The Influence of Image on Conference Attendees Future Behavioural Intentions

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dc.contributor.advisor Elliot, Statia Cui, Linlin Jr 2016-05-11T13:35:05Z 2016-05-11T13:35:05Z 2016-05 2016-05-02 2016-05-11
dc.description.abstract This study investigates the relationship among event image, destination image, and business event attendees’ future behavioural intention toward a host destination and a conference, building on cognitive-affective-conative theory and image-satisfaction-loyalty modeling. To gather the data about event image, destination image, and behavioural intentions, a survey of conference attendees was conducted at the 2015 Ontario Tourism Summit. Principal component analysis was applied to confirm variables for each construct, and multiple regression analysis was used to test these relationships. The results show that, firstly, each image component of the study played a unique role: destination affective image and destination cognitive image influenced intentions to recommend Toronto, while destination cognitive image and event image influenced intentions to attend a future conference. Secondly, overall satisfaction directly influenced intentions to both recommend Toronto, and revisit Toronto, and indirectly influenced intentions to re-attend the conference. Theoretical and practical implications are interpreted and future study suggestions are offered. en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial-NoDerivs 2.5 Canada *
dc.rights.uri *
dc.subject Event image en_US
dc.subject Venue image en_US
dc.subject Destination image en_US
dc.subject Satisfaction en_US
dc.subject Attendees' behavioural intentions en_US
dc.title The Influence of Image on Conference Attendees Future Behavioural Intentions en_US
dc.type Thesis en_US Tourism and Hospitality en_US Master of Science en_US School of Hospitality, Food and Tourism Management en_US
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Attribution-NonCommercial-NoDerivs 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 2.5 Canada