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Ethical Consumption? There's an app for that: Exploring the role of crowd sourced mobile technologies in everyday consumption practices

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dc.contributor.advisor Hawkins, Roberta
dc.contributor.author Horst, Naomi
dc.date.accessioned 2015-04-24T16:57:06Z
dc.date.available 2015-04-24T16:57:06Z
dc.date.copyright 2015-04
dc.date.created 2015-04-08
dc.date.issued 2015-04-24
dc.identifier.uri http://hdl.handle.net/10214/8764
dc.description.abstract It has been suggested that the advent of new mobile phone application technologies that consumers can consult while shopping, and advances in web platforms towards user-generated information, may help to close the attitude-behaviour gap cited in ethical consumption research. This thesis explores this potential through a case study of the Buycott app and evaluates Buycott’s potential to act as a source of information for consumers and to influence change in consumer behaviour. The research employed a combination of methods including content analysis, surveys, focus groups, journals and one key informant interview. Participants were found to interact with and interpret the app’s information in complex ways, often resulting in a distrust of user-generated information, and made constant negotiations between the recommendations of the app and other factors. This study concludes that the complex interaction of technologies and everyday consumption practices requires further exploration and provides recommendations on the future directions of consumer apps. en_US
dc.description.sponsorship SSHRC Insight Development Grant en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by-nc/2.5/ca/ *
dc.subject ethical consumption en_US
dc.subject political consumption en_US
dc.subject web 2.0 en_US
dc.subject mobile phone applications en_US
dc.subject information technologies en_US
dc.subject attitude-behaviour gap en_US
dc.subject geography en_US
dc.subject focus groups en_US
dc.title Ethical Consumption? There's an app for that: Exploring the role of crowd sourced mobile technologies in everyday consumption practices en_US
dc.type Thesis en_US
dc.degree.programme Geography en_US
dc.degree.name Master of Arts en_US
dc.degree.department Department of History en_US
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