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Priming Effects of LinkedIn Advertisements on Evaluations of Applicants

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dc.contributor.advisor Powell, Deborah
dc.contributor.author Légaré-Saint-Laurent, Lou-Eugénie
dc.date.accessioned 2014-11-14T15:12:48Z
dc.date.available 2014-11-14T15:12:48Z
dc.date.copyright 2014-10
dc.date.created 2014-10-17
dc.date.issued 2014-11-14
dc.identifier.uri http://hdl.handle.net/10214/8540
dc.description.abstract The purpose of this thesis was to explore the priming effects of LinkedIn advertisements on evaluations of applicants. Social media, such as LinkedIn, are now frequently used in personnel selection to screen job applicants (Caers & Castelyns, 2011; Zide, Ellman, & Shahani-Denning, 2014). However, the effects of relying on such tools for selection purposes are unknown. Moreover, LinkedIn contains advertisements, and advertisements can unintentionally bias later behaviours, due to priming (Harris, Bargh, & Brownell, 2009). Two experiments were conducted to study potential priming effects of LinkedIn advertisements on evaluations of applicants. In the first experiment, 104 participants evaluated three job applicants based on their LinkedIn profile, which contained different advertisements. In the second experiment, 510 participants evaluated only one applicant profile. Results showed that, in both experiments, the advertisements did not prime subsequent evaluations of applicants. Theoretical and practical implications are discussed. en_US
dc.language.iso en en_US
dc.title Priming Effects of LinkedIn Advertisements on Evaluations of Applicants en_US
dc.type Thesis en_US
dc.degree.programme Psychology en_US
dc.degree.name Master of Arts en_US
dc.degree.department Department of Psychology en_US


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