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Cognitive Function and Beliefs in Luck in the Consumer Context

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Title: Cognitive Function and Beliefs in Luck in the Consumer Context
Author: McManus, Justin
Department: Department of Marketing and Consumer Studies
Program: Marketing and Consumer Studies
Advisor: Noseworthy, Theodore
Abstract: Dual-process attribution theories suggest that attributional reasoning involves automatic judgments that are adjusted by a controlled correction process. However, this corrective process is vulnerable to failure because human cognitive capacity is of a limited pool of resources. Three experiments test whether there is a corrective process for people who hold beliefs in luck, and if so, whether cognitive constraints inhibit this process. Results suggest inhibited executive function impedes the usual correction of beliefs in luck, which facilitates future expectations of success. As such, factors within our environment that tax cognitive resources may enable people to act on beliefs in luck. This finding holds important theoretical and practical implications for gambling because these factors could range from the mindset created by financial distress or the ambient casino environment.
URI: http://hdl.handle.net/10214/8354
Date: 2014
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