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How Corporate Social Responsibility (CSR) Attributes Affect Consumer Purchase Intention

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dc.contributor.advisor Islam, Towhidul
dc.contributor.author Yang, Ran
dc.date.accessioned 2014-05-26T18:17:47Z
dc.date.available 2014-05-26T18:17:47Z
dc.date.copyright 2014-05
dc.date.created 2014-05-21
dc.date.issued 2014-05-26
dc.identifier.uri http://hdl.handle.net/10214/8145
dc.description.abstract This thesis is an investigation of Corporate Social Responsibility (CSR) and its influence on consumers’ ethical decision-making and consumption behaviour, primarily from a moral perspective. The main objective of this study is to explore consumers’ justice-related decision-making and ethical behavior in the consumption environment. Additionally, we seek to investigate whether providing extensive information regarding different degrees of justice restoration potential can play an important role in strengthening or weakening support for ethical products. Individual preferences were identified using a Discrete Choice Experiment (DCE), in which products from two categories are selected: an athletic shoe and a bar soap. The results provide strong evidence for the effectiveness of deontic justice, and also illustrate that the degree of justice restoration potential has a significant impact on preference for products with social attributes. Thus, this study shows that such factors can affect consumer purchase intention with regard to products with Corporate Social Responsibility (CSR) attributes in both categories. en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial-NoDerivs 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/2.5/ca/ *
dc.subject CSR attributes en_US
dc.subject Deontic justice en_US
dc.subject Justice restoration potential en_US
dc.title How Corporate Social Responsibility (CSR) Attributes Affect Consumer Purchase Intention en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
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Attribution-NonCommercial-NoDerivs 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 2.5 Canada