Main content

A platform upgrade will be performed on the Atrium Institutional Repository from Monday, July 13 to Wenesday, July 15, 2020 (inclusive). During this time, users will not be able to submit new items to the Atrium. Users will still be able to browse, view, and download items that are already available in the Atrium. We apologize for any inconvenience this may cause.

It Smells Good But Feels Bad: The Cross Cueing Effects of Olfactory Induced Emotion on Self-Regulation

Show full item record

Title: It Smells Good But Feels Bad: The Cross Cueing Effects of Olfactory Induced Emotion on Self-Regulation
Author: Maranduik, Alexander James
Department: Department of Marketing and Consumer Studies
Program: Marketing and Consumer Studies
Advisor: Kanetkar, Vinay
Abstract: Can our sense of smell influence our ability to self-regulate? The following thesis examined whether or not olfactory cues could influence a cognitive measure of self-regulation, and whether this effect would be moderated by goals. Further, it was proposed that emotion would mediate the relationship between scents and self-regulation. A total of 127 participants took part in the study. Magazine covers were used to prime either health or indulgence goals and participants were exposed to either an appetitive scent (baking cookies) or a non-appetitive scent (lavender) with the aim of creating emotional conflict. Self-regulation was measured by performance on a Stroop task. Goals were found to interact with scent type in order to yield differing impacts on self-regulation, however, the predicted mediating effects of emotion were unsupported.
Date: 2013-08
Rights: Attribution-NoDerivs 2.5 Canada
Terms of Use: All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Files in this item

Files Size Format View Description
Maranduik_Alexander_201308_Msc.pdf 3.103Mb PDF View/Open Main article

This item appears in the following Collection(s)

Show full item record

Attribution-NoDerivs 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NoDerivs 2.5 Canada