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LARCHITYPE: Design guidelines and concept for a landscape architecture typeface

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dc.contributor.advisor Kelly, Sean
dc.contributor.author Clarke, James Daniel
dc.date.accessioned 2013-05-07T18:49:40Z
dc.date.available 2013-05-07T18:49:40Z
dc.date.copyright 2013-04
dc.date.created 2013-04-18
dc.date.issued 2013-05-07
dc.identifier.uri http://hdl.handle.net/10214/6646
dc.description The continuity of this thesis will generate a digital design resulting in the release of a typeface taking approximately two years. The author will engage with professionals within landscape architecture and typography to ensure that the typeface development and assessment is holistic and fulfills the recommendations outlined by the key informant and popular literature. en_US
dc.description.abstract Typefaces contain explicit and implicit character in their appearance. They are valuable to the designer to convey an appropriate rhetorical voice. Typefaces can be powerful expressions for the persona of user groups and their specialized information. This interpretive exploratory study looked at design as research. Textual data was collected from several sources that revealed typeface trends. As a precedent, Helvetica and Times used on National Park plans forecasted Parks Canada’s preference for Helvetica Neue as the current display font family. The second case study revealed several recurrent typefaces used for titles and headings on Canadian Society of Landscape Architects’ professional journals. Lastly, survey data about landscape architects’ current typeface preferences showed a trend for certain styles and persistent connotations. The personality and physical characteristics of these preferences were synthesized into design guidelines and a typeface concept. This representative landscape architecture typeface is intended to promote professional salience and unity. en_US
dc.description.sponsorship Landscape Architecture Alumni Award en_US
dc.language.iso en en_US
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/2.5/ca/ *
dc.subject typeface en_US
dc.subject design en_US
dc.subject landscape architecture en_US
dc.subject attributes en_US
dc.subject visual rhetoric en_US
dc.subject connotative en_US
dc.subject persona en_US
dc.subject landscape architect en_US
dc.subject typography en_US
dc.subject semantics en_US
dc.title LARCHITYPE: Design guidelines and concept for a landscape architecture typeface en_US
dc.type Thesis en_US
dc.degree.programme Landscape Architecture en_US
dc.degree.name Master of Landscape Architecture en_US
dc.degree.department School of Environmental Design and Rural Development en_US
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