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Now and Forever: Growth, Impacts and Future Evolution of Wedding Tourism

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Title: Now and Forever: Growth, Impacts and Future Evolution of Wedding Tourism
Author: Breg, Jaclyn
Abstract: The success of wedding tourism continues to be propelled by a variety of emotional and economic factors. This paper notes recent trends in destinations and demographics, drawing on examples of both traditional and emerging wedding tourism destinations. Particular importance is placed on the financial impacts of weddings abroad and the potential of further developments in the innovative, cruise and green weddings markets, as well as in gay and lesbian tourism. Consumer motivations are examined, emphasizing the unique service delivery required for this niche market and identifying opportunities for specialized marketing and product offerings.
URI: http://hdl.handle.net/10214/6270
Date: 2013-04-04
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