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The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products

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dc.contributor.advisor McKenzie, Brent
dc.contributor.author Cordeiro Socha, Adriana
dc.date.accessioned 2012-09-14T18:24:04Z
dc.date.available 2012-09-14T18:24:04Z
dc.date.copyright 2012-09
dc.date.created 2012-09-06
dc.date.issued 2012-09-14
dc.identifier.uri http://hdl.handle.net/10214/4003
dc.language.iso en en_US
dc.subject Power Distance en_US
dc.subject PDI en_US
dc.subject Country of Origin en_US
dc.subject COO en_US
dc.subject cultural dimension en_US
dc.subject Hofstede en_US
dc.title The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


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