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The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products

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Title: The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products
Author: Cordeiro Socha, Adriana
Department: Department of Marketing and Consumer Studies
Program: Marketing and Consumer Studies
Advisor: McKenzie, Brent
URI: http://hdl.handle.net/10214/4003
Date: 2012-09


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