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Campus/Community radio in Canada: linking listeners to broadcasters with web 2.0 technologies

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dc.contributor.advisor Hambly, Odame Rooke, Barry 2012-05-18T17:20:57Z 2012-05-18T17:20:57Z 2012-05 2012-05-01 2012-05-18
dc.description.abstract This thesis is an investigation of campus/community radio in Canada and an exploration of its motivations and methods of using social media as a tool to interact with listeners. It develops and applies a methodology referred to as S.M.I.L.E.S., a methodology to create triangulation and validate results when researching in areas involving social media and minimal previous literature available. Radio station staff and volunteer programmers use social media, traditional digital and non-digital methods to gather feedback about the show and/or station, promote the show and/or station, provide additional content to the listener off-air, communicate about the station itself, and achieve personal, station, and community growth. Results suggest that campus/community radio members use social media very differently than commercial or public radio station. As a whole, the campus/community radio sector is generally slow in providing support and policy when facilitating technological change, which has resulted in tentative use and lack of support for social media. Geographical location is also irrelevant as regards the utilization of social media. Also, programmers must be careful in identity management when engaging in online communication, as well as using social media as a fundraising tool and forum for information dissemination. Finally, stations need to consider implementing policy surrounding social media in order to facilitate growth within the industry. en_US
dc.description.sponsorship Generously funded in part by the Snowden Program, at the School of Environmental Design and Rural Development, University of Guelph. en_US
dc.language.iso en en_US
dc.rights.uri *
dc.subject Community Radio en_US
dc.subject Social Media en_US
dc.subject Web 2.0 en_US
dc.subject Twitter en_US
dc.subject Facebook en_US
dc.subject Blog en_US
dc.subject Blogging en_US
dc.subject Radio Jocks en_US
dc.subject Presenters en_US
dc.subject Community Media en_US
dc.subject Non-Profit en_US
dc.subject S.M.I.L.E.S. en_US
dc.subject Campus/Community Radio en_US
dc.title Campus/Community radio in Canada: linking listeners to broadcasters with web 2.0 technologies en_US
dc.type Thesis en_US Capacity Development and Extension en_US Master of Science en_US School of Environmental Design and Rural Development en_US

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