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Product Development and Enhancement through the Value Chain

 

This research theme focuses on strengthening agri-food value chains in Ontario, through research to provide innovation in product development and enhancement. Businesses operating along a value chain can combine their resources and capabilities to achieve commercial success that might not otherwise have been possible. Agri-food value chains are not limited to primary production and processing. The OMAFRA- U of G Partnership supports research into other important components, including: market analysis, consumer behaviour, commercialization, and quality assurance. By improving any or all aspects of product development, overall productivity, profitability and sustainability can be increased.