Agri-Food and Rural Link is the hub for knowledge translation and transfer (KTT) at the University of Guelph. Agri-Food and Rural Link is an important component of the Ontario Agri-Food Innovation Alliance agreement and is aimed at accelerating the transfer of research knowledge into use as well as facilitating the involvement of research users into the research process. Agri-Food and Rural Link builds on a long and successful tradition of agricultural extension in the province of Ontario by embracing new and innovative knowledge translation, mobilization, and transfer tools and practices.