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The Basics of Social Marketing: How to Use Marketing to Change Behaviour

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dc.contributor.author Turning Point
dc.date.accessioned 2011-11-18T16:32:50Z
dc.date.available 2011-11-18T16:32:50Z
dc.date.issued 2007
dc.identifier.uri http://hdl.handle.net/10214/3138
dc.description 22 page guide, including 10 questions to guide initial marketing strategy, description of 6 phases of social marketing describing the problem through implementation and evaluation, review of key terms, and case study. en_US
dc.language.iso en en_US
dc.publisher Turning Point en_US
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/2.5/ca/ *
dc.subject How can social marketing be used to raise awareness and change behaviour?; worktogether.ca en_US
dc.title The Basics of Social Marketing: How to Use Marketing to Change Behaviour en_US
dc.type Report en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


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