If You Build It, Will They Come? Reality-Based Emerging Services Planning for Millenial Students

The topic of the Millennial generation has become very popular in the library and higher education literature. The Student Expectations working group began by conducting a review of this literature on Millennials in order to identify common themes and trends. Next, a survey was developed and administered to students at the University of Guelph. This report summarizes the findings of the literature, the 2007 survey results and analysis.