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Using Videos to Communicate the Risks and Benefits of Consuming Fish to Chinese-Canadian Women

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Title: Using Videos to Communicate the Risks and Benefits of Consuming Fish to Chinese-Canadian Women
Author: Li, Kwan Yu
Department: Department of Family Relations and Applied Nutrition
Program: Applied Nutrition
Advisor: Sheeshka, Judy
Abstract: The objective of this study was to use a Community Based Participatory Approach and the results of a needs assessment conducted in previous research to develop videos on the topic of consuming fish during pregnancy. Phase one entailed conducting two small discussion groups with Chinese-Canadian women (n=28) to verify that the data collected in the needs assessment was still valid and to obtain more specific information about the preferred style of the videos. In phase two, researchers developed two scripts and filmed the videos. In phase three, researchers showed the videos to a sample of Chinese-Canadian women (n=20) in Peer Nutrition Program groups to gather preliminary feedback and to obtain a general sense of what the Chinese-Canadian women found most valuable in the videos. In general, the videos were well-received and the practical video made a greater impression on the women than the scientific information.
Date: 2011-09
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