Skip to main content
Home
search
Search Type
Web
Directory
Menu
Search
Secondary menu
Academics
Campus
International
Library
Research
Services
The Atrium
Navigation
Home
About
Browse
Submit
Help
Login
Browse the Atrium
Gordon S. Lang School of Business and Economics
Department of Marketing and Consumer Studies
Main content
Department of Marketing and Consumer Studies
Browse by
By Issue Date
Authors
Titles
Subjects
Search within this community and its collections:
Collections in this community
Theses & Dissertations
[77]
Recent Submissions
Does Greenness Matter? Understanding the Influence of "Green" on Customer Based Brand Equity
Sweeney, Ethan
(
2020-09
)
Sponsorship-Linked Marketing: Image Transfer and Co-Branding Strategies
Anderson, Sabrina
(
2020-08
)
Exploring Drivers Of Grocery Retail Patronage Within The Generation Z Segment
Abrams, Robbie
(
2020-08
)
Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception
Yaghoobi, Roya
(
2020-05
)
Assessing the Impact of Customer Management Training on Firm Performance
Kamran, Shaheer
(
2020-05
)
Becoming More Ethical: The Need for a New Price Perspective
Ghazizadeh, Mahmood
(
2020-05
)
Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective
Hadi, Muhammad
(
2020-02
)
Public Opinion and Cannabis Policies: What Can We Learn from Canadian Market?
Mai, Huong
(
2019-12
)
You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices
Torres, Mitchell
(
2019-08-29
)
“I” and “We” Give Differently: Examining the Impact of Self-Construal and the Time-Ask Effect
Jurewicz, Zuzanna
(
2019-09
)
Responding To Low Severity Crises With Humour: The Effects On Organizational Reputation
Habib, Miriam
(
2019-06
)
The Categorization and Preferences of Vegetables Among Adults
Abernethy, Allison
(
2019-06
)
A study investigating the impact of Brand Equity, Product Category and Product Recall on Purchase Intention
Khastagir, Shreya
(
2019-04
)
The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator
Bento, Tracy
(
2019-05
)
Walk it off: Examining Consumer Perceptions of Calories and Physical Activity Equivalents
Sawh, Caleb
(
2019-04
)
Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges
Abbas, Rumaila
(
2018
)
NHL Case Study: Impact of the Point System on Competitive Balance
Khwakhuzhai, Khalid
(
2018-08
)
The Effect of Framing on Loyalty Points Redemption
Ammar, Ali
(
2018-08-31
)
The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude
Tan, Qianyi
(
2018-08
)
From pages to faces: A study of relevant values for online to offline dating
Wang, Guanchen
(
2018-08-23
)
View more
Search the Atrium
Search Query
Search the Atrium
This Community
Advanced Search
Browse
Browse the Atrium
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Community
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Abbas, Rumaila (1)
Abernethy, Allison (1)
Abrams, Robbie (1)
ALGHAMDI, ASEEL (1)
Alvarado, Jennifer (1)
Ammar, Ali (1)
Anderson, Sabrina (1)
Astray, Tatiana (1)
Aziz, Salma (1)
Bain, Bradley Peter Stewart (1)
... View More
Subject
marketing (4)
Marketing (3)
schema congruity (3)
advertising (2)
Attendance (2)
brand personality (2)
Categorization (2)
choice (2)
consumer (2)
Consumer Behaviour (2)
... View More
Date Issued
2015 (12)
2018 (10)
2019 (9)
2012 (8)
2013 (8)
2014 (7)
2016 (7)
2017 (7)
2020 (4)
2011 (2)
Has File(s)
true (77)
Statistics
View Usage Statistics
Help
Submitting items to The Atrium
Submitting your Electronic Thesis to The Atrium
General FAQ
Copyright FAQ
Technical FAQ
RSS Feeds
RSS 1.0
RSS 2.0
Atom