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• Does Greenness Matter? Understanding the Influence of "Green" on Customer Based Brand Equity 

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• Sponsorship-Linked Marketing: Image Transfer and Co-Branding Strategies 

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• Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception 

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• Assessing the Impact of Customer Management Training on Firm Performance 

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• Becoming More Ethical: The Need for a New Price Perspective 

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• Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective 

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• Public Opinion and Cannabis Policies: What Can We Learn from Canadian Market? 

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• You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices 

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• "I" and "We" Give Differently: Examining the Impact of Self-Construal and the Time-Ask Effect 

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• Responding To Low Severity Crises With Humour: The Effects On Organizational Reputation 

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• The Categorization and Preferences of Vegetables Among Adults 

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• A study investigating the impact of Brand Equity, Product Category and Product Recall on Purchase Intention 

  Khastagir, Shreya (2019-04)
• The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator 

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• Walk it off: Examining Consumer Perceptions of Calories and Physical Activity Equivalents 

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• Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges 

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