• Exploring the Effects of National Culture on Consumer-based Brand Equity 

  Li, Jing (University of Guelph, 2021-10)
• Consumer Opinions Regarding Food Promotion Strategies 

  DiCarlo, Jeremy (University of Guelph, 2021-09)
• The Influence of Movie Main Cast’s Diversity on Attendance 

  Fan, Xing (University of Guelph, 2021-08)
• An Examination of Trust and Commitment in the Ontario Lamb and Trout Supply Chain 

  Nguyen, Dao (University of Guelph, 2021-06)
• The Role of Variety and Resource Availability on Donation Behaviour 

  Rak, Stephanie (University of Guelph, 2021-05)
• The Effect of Category Informativeness on Risk Perception 

  Rizwan, Taimoor (University of Guelph, 2021-04)
• Does Greenness Matter? Understanding the Influence of "Green" on Customer Based Brand Equity 

  Sweeney, Ethan (University of Guelph, 2020-09)
• Sponsorship-Linked Marketing: Image Transfer and Co-Branding Strategies 

  Anderson, Sabrina (University of Guelph, 2020-08)
• Exploring Drivers Of Grocery Retail Patronage Within The Generation Z Segment 

  Abrams, Robbie (University of Guelph, 2020-08)
• Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception 

  Yaghoobi, Roya (University of Guelph, 2020-05)
• Assessing the Impact of Customer Management Training on Firm Performance 

  Kamran, Shaheer (University of Guelph, 2020-05)
• Becoming More Ethical: The Need for a New Price Perspective 

  Ghazizadeh, Mahmood (University of Guelph, 2020-05)
• Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective 

  Hadi, Muhammad (University of Guelph, 2020-02)
• Public Opinion and Cannabis Policies: What Can We Learn from Canadian Market? 

  Mai, Huong (University of Guelph, 2019-12)
• You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices 

  Torres, Mitchell (University of Guelph, 2019-08-29)
• "I" and "We" Give Differently: Examining the Impact of Self-Construal and the Time-Ask Effect 

  Jurewicz, Zuzanna (University of Guelph, 2019-09)
• Responding To Low Severity Crises With Humour: The Effects On Organizational Reputation 

  Habib, Miriam (University of Guelph, 2019-06)
• The Categorization and Preferences of Vegetables Among Adults 

  Abernethy, Allison (University of Guelph, 2019-06)
• A study investigating the impact of Brand Equity, Product Category and Product Recall on Purchase Intention 

  Khastagir, Shreya (University of Guelph, 2019-04)
• The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator 

  Bento, Tracy (University of Guelph, 2019-05)

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