• Evaluation of Multi-Functional Products: The Effect of Anthropomorphism on Cognitive Strain 

  Steiner, Erik (University of Guelph, 2023-05-10)
• How Imagery and Text Combinations May Improve the Perception of Quality of a Post-Secondary School’s Brand via Social Media 

  Gray, Adam (University of Guelph, 2022)
• Are we on ‘Track’ with Women’s portrayal in Athletics? An examination of Athletics Canada’s social media posts during the Tokyo 2020/21 Summer Olympic Games 

  Kester, M.Beth (University of Guelph, 2022-08)
• Exploration of Meat Reducers’ Motivations and Their Food Choices 

  MacDonald, Jessica (University of Guelph, 2022-08)
• The IKEA Effect and Its Impact on the Meal Kit Users' Evaluation of the Final Product 

  Afzali, Parirokh (University of Guelph, 2022-07)
• Signaling Through Search Engine Keywords and the Impact on Consumer Choice 

  Prodger, Jackson (University of Guelph, 2022-05)
• The Impact of Plant Features on Consumer Preference for Outdoor Plants: The Role of Feature Type, Consumer Knowledge, and Task Involvement 

  Wang, Xuezhu (University of Guelph, 2022-01)
• Priming of Power and its Impact on Choices Using Discrete Choice Experiment Approach 

  Mohammed, Aisha (University of Guelph, 2021-11)
• Exploring the Effects of National Culture on Consumer-based Brand Equity 

  Li, Jing (University of Guelph, 2021-10)
• Consumer Opinions Regarding Food Promotion Strategies 

  DiCarlo, Jeremy (University of Guelph, 2021-09)
• The Influence of Movie Main Cast’s Diversity on Attendance 

  Fan, Xing (University of Guelph, 2021-08)
• An Examination of Trust and Commitment in the Ontario Lamb and Trout Supply Chain 

  Nguyen, Dao (University of Guelph, 2021-06)
• The Role of Variety and Resource Availability on Donation Behaviour 

  Rak, Stephanie (University of Guelph, 2021-05)
• The Effect of Category Informativeness on Risk Perception 

  Rizwan, Taimoor (University of Guelph, 2021-04)
• Does Greenness Matter? Understanding the Influence of "Green" on Customer Based Brand Equity 

  Sweeney, Ethan (University of Guelph, 2020-09)
• Sponsorship-Linked Marketing: Image Transfer and Co-Branding Strategies 

  Anderson, Sabrina (University of Guelph, 2020-08)
• An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott 

  Zhang, Xinyue (University of Guelph, 2020-08)
• Exploring Drivers Of Grocery Retail Patronage Within The Generation Z Segment 

  Abrams, Robbie (University of Guelph, 2020-08)
• Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception 

  Yaghoobi, Roya (University of Guelph, 2020-05)
• Assessing the Impact of Customer Management Training on Firm Performance 

  Kamran, Shaheer (University of Guelph, 2020-05)

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