• Does Greenness Matter? Understanding the Influence of "Green" on Customer Based Brand Equity 

  Sweeney, Ethan (2020-09)
• Sponsorship-Linked Marketing: Image Transfer and Co-Branding Strategies 

  Anderson, Sabrina (2020-08)
• Exploring Drivers Of Grocery Retail Patronage Within The Generation Z Segment 

  Abrams, Robbie (2020-08)
• Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception 

  Yaghoobi, Roya (2020-05)
• Assessing the Impact of Customer Management Training on Firm Performance 

  Kamran, Shaheer (2020-05)
• Becoming More Ethical: The Need for a New Price Perspective 

  Ghazizadeh, Mahmood (2020-05)
• Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective 

  Hadi, Muhammad (2020-02)
• Public Opinion and Cannabis Policies: What Can We Learn from Canadian Market? 

  Mai, Huong (2019-12)
• You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices 

  Torres, Mitchell (2019-08-29)
• “I” and “We” Give Differently: Examining the Impact of Self-Construal and the Time-Ask Effect 

  Jurewicz, Zuzanna (2019-09)
• Responding To Low Severity Crises With Humour: The Effects On Organizational Reputation 

  Habib, Miriam (2019-06)
• The Categorization and Preferences of Vegetables Among Adults 

  Abernethy, Allison (2019-06)
• A study investigating the impact of Brand Equity, Product Category and Product Recall on Purchase Intention 

  Khastagir, Shreya (2019-04)
• The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator 

  Bento, Tracy (2019-05)
• Walk it off: Examining Consumer Perceptions of Calories and Physical Activity Equivalents 

  Sawh, Caleb (2019-04)
• Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges 

  Abbas, Rumaila (2018)
• NHL Case Study: Impact of the Point System on Competitive Balance 

  Khwakhuzhai, Khalid (2018-08)
• The Effect of Framing on Loyalty Points Redemption 

  Ammar, Ali (2018-08-31)
• The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude 

  Tan, Qianyi (2018-08)
• From pages to faces: A study of relevant values for online to offline dating 

  Wang, Guanchen (2018-08-23)

View more