• Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges 

  Abbas, Rumaila (2018)
• NHL Case Study: Impact of the Point System on Competitive Balance 

  Khwakhuzhai, Khalid (2018-08)
• The Effect of Framing on Loyalty Points Redemption 

  Ammar, Ali (2018-08-31)
• The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude 

  Tan, Qianyi (2018-08)
• From pages to faces: A study of relevant values for online to offline dating 

  Wang, Guanchen (2018-08-23)

• Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges 

  Abbas, Rumaila (2018)
• NHL Case Study: Impact of the Point System on Competitive Balance 

  Khwakhuzhai, Khalid (2018-08)
• The Effect of Framing on Loyalty Points Redemption 

  Ammar, Ali (2018-08-31)
• The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude 

  Tan, Qianyi (2018-08)
• From pages to faces: A study of relevant values for online to offline dating 

  Wang, Guanchen (2018-08-23)
• Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness 

  Ejaz, Muneeb (2018-05)
• To Apologize, or Not to Apologize? That is A Question- How Should Organizations Respond to Executive Employees’ Private Life Misconduct? 

  Islam, Zayed Bin (2018-05)
• Hollywood and its Global Reach: Analyzing Key Drivers of Movie Demand in Foreign Markets 

  Chen, Yi (2018-05)
• Value Creation: Comparative Netnographic Study of Two NBA Online Communities 

  Di, Hao (2018-04)
• Authentic or Counterfeit? Determinants of Purchase Intention and Strategies to Reduce Counterfeit Demand 

  Kamranfard, Mojtaba (2018-04)
• Whose Idea was that? A Study Investigating the Effect of the Source of Inspiring Content on Purchase Intentions 

  Levasseur, Mikaela (2018-04)
• Are all Cause-Fit the Same for Green Products? A Study using Discrete Choice Experiments 

  Shamsollahi, sara (2017-12)
• How Do Trust and Risk Affect Customers' Online Purchase Intention? A Study of Trust and Risk in the Online Shopping Context 

  Lu, Danqin (2017-08)
• What Movies Do You Watch During Bad & Good Economic Times: The Impact of Movie Genre on Attendance over Business Cycles 

  Yi, Lin (2017-08)
• Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products 

  Dalal, Trusha (2017-05)
• To be or not to be, what’s the difference?: The mediating role of information search in the effect of accept and reject framing on choice 

  Theriault, Justin (2017-04)
• How Compensation Affects Customers’ Repurchase Decisions after Service Failure? 

  Zheng, Yuling (2017-05)
• Beautiful is not always Better: The Role of Brand Maturity in the Impact of Model Attractiveness on Advertising Effectiveness 

  Umoru, Annette (2017-03)
• Seeing Money but Consuming Less 

  Tran, Hai (2016-12)
• The Effect of Managerial Decisions on Sport Resources Over On-Field Performance in European Soccer Clubs 

  ALGHAMDI, ASEEL; ALGHAMDI, ASEEL (2016-11)

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