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Social Media Crisis Communication Guidebook for Public Health

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dc.contributor.author Mackay, Melissa
dc.contributor.author Colangeli, Taylor
dc.contributor.author Jaworski, Jillian
dc.contributor.author Ford, Caitlin
dc.contributor.author Papadopoulos, Andrew
dc.contributor.author McWhirter, Jennifer
dc.contributor.author Gillis, Daniel
dc.contributor.author Penney, Greg
dc.contributor.author Tremblay, Danielle
dc.contributor.author Dobbins, Maureen
dc.contributor.author Neil-Sztramko, Sarah
dc.contributor.author Clark, Emily
dc.date.accessioned 2022-06-07T16:49:51Z
dc.date.available 2022-06-07T16:49:51Z
dc.date.copyright 2022
dc.date.created 2022
dc.identifier.uri https://hdl.handle.net/10214/27017
dc.description.abstract The goal of the project was to develop a social media guide for public health based on effective crisis communication during emerging infectious disease strategies and evidence. The guidebook is based on evidence from a scoping review, which systematically mapped the literature on effective social media crisis communication during emerging infectious diseases. From this review, key themes from the literature and gaps in the research were identified. Additionally, the crisis communication of various stakeholders一 including public health, news media, government, science communicators, and brand influencers一were examined for effectiveness and public response across Twitter, Facebook, and Instagram; as well as engagement and sentiment related to official Facebook communication. The results from the scoping review and the social media-based research provided the basis for the guidebook. Our partner, the Canadian Public Health Association, and our collaborator, the National Collaborating Centre for Methods and Tools, were vital to ensuring the relevance of the guidebook and helping to disseminate the guide across Canada. en_US
dc.description.sponsorship SSHRC en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject social media en_US
dc.subject crisis communication en_US
dc.subject public health en_US
dc.subject emerging infectious disease en_US
dc.subject health communication en_US
dc.subject social media engagement en_US
dc.subject theory-based behaviour change en_US
dc.title Social Media Crisis Communication Guidebook for Public Health en_US
dc.type Report en_US
dc.degree.department Department of Population Medicine en_US


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Attribution-NonCommercial-NoDerivatives 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International
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