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Gender Performativity and Postfeminist Parenting in Children’s Television Shows

Show simple item record Douglas, Sabrina Tang, Lisa Rice, Carla 2022-04-04T17:52:50Z 2022-01-10 2022-04-04 2022-01-10
dc.description.abstract In North American society, children learn about gender through language acquisition and interaction with their environment. Since most media consumed by children is screen-based, it has become an influential force in contributing to children’s knowledge of gender. Using gender performativity (Butler, 1999) and postfeminist perspectives (Gill, 2017; Riley et al., 2017), this study investigates how gender is presented through on-screen parenting in children’s television shows. We conducted a mixed methods analysis of 16 shows aimed at children 0–5 years on broadcast television and streaming services in Canada. Results showed stereotypical gender roles and relations persist in children’s shows, with mothers carrying out more nurturing and childrearing responsibilities, and fathers having more on-screen and speaking time and performing more teaching and playing with children compared to mothers. Stealth sexism, un/doing gender over time, and postfeminist masculinities emerged as prominent themes across shows, indicating that gender stereotyping endures but in subtle, postfeminist ways that assume gender equality while presenting gendered conventions in mothering and fathering as natural and desirable. This study provides an important contribution to existing literature on learning gender as it demonstrates how subtle portrayals of sexism in media persist amid assumptions of gender equality within white, middle-class families in North America. en_US
dc.language.iso en en_US
dc.publisher Springer en_US
dc.subject sexism en_US
dc.subject postfeminism en_US
dc.subject gender expression en_US
dc.subject media exposure en_US
dc.subject masculinity en_US
dc.title Gender Performativity and Postfeminist Parenting in Children’s Television Shows en_US
dc.type Article en_US
dc.description.embargo 2023-01-10
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dcterms.relation Douglas, S., Tang, L., & Rice, C. (2022). Gender performativity and postfeminist parenting in children’s television shows. Sex Roles, 86, 249–262. en_US

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