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Trend Analysis: Adventure Tourism in New Zealand

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Title: Trend Analysis: Adventure Tourism in New Zealand
Author: Pageot, Nicole H.
Abstract: This report provides an overview of adventure tourism and its role in the New Zealand tourism market. It outlines the components of adventure tourism, the typologies of tourists involved and the types of activities undertaken. The New Zealand tourism market is assessed, as well as specific adventure tourism activities, and nature-based tourism activities. Impacts that adventure tourism has created are discussed, with a large focus on safety and risk. The involvement and management of tourism operators is examined as an important component of these impacts and the trend’s future. Future growth of this sector relies on the ability to create effective policies and marketing actions to control how adventure tourism is viewed and will end the report.
Date: 2011-04-18
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