Title:
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Consumer Opinions Regarding Food Promotion Strategies |
Author:
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DiCarlo, Jeremy
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Department:
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Department of Marketing and Consumer Studies |
Program:
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Marketing and Consumer Studies |
Advisor:
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Sunghwan, Yi |
Abstract:
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This research examined the public’s reaction towards different types of environmental manipulations designed to increase the public’s healthy eating behaviour in a predictable way (known as healthy eating nudges). While System 1 nudges are usually considered more effective by scholars, System 2 nudges are usually found to have greater approval ratings amongst the general public (Sunstein; 2016; Cadario & Chandon, 2020; Willis, 2013). However, this work found that by providing individuals with scientific evidence that suggests that environmental influences outside of one’s control influence one’s decisions to a greater extent than one realizes (i.e., increasing belief in scientific determinism), participant’s saw System 1 nudging as significantly more effective than the control group. This finding has practical implications for managers looking to increase public approval of more effective System 1 (vs. System 2) nudges, in order to increase healthy eating behaviour in cafeteria settings. |
URI:
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https://hdl.handle.net/10214/26418
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Date:
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2021-09 |
Terms of Use:
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