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An Evaluation on the Effectiveness of Health Nudges in an Online Grocery Store Setting to Change Demand for Various Foods

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dc.contributor.advisor von Massow, Michael
dc.contributor.author Gingerich, Mitchell
dc.date.accessioned 2021-09-13T22:42:33Z
dc.date.available 2021-09-13T22:42:33Z
dc.date.copyright 2021-09-12
dc.date.created 2021-08-26
dc.identifier.uri https://hdl.handle.net/10214/26404
dc.description.abstract Health Canada has proposed mandatory Front-of-Package nutrition warning labels to deter purchases of foods ‘high in’ sugar, sodium, and/or saturated fat. This research examines the impact of two different sized warning labels and product ordering by health level in an online grocery store setting. 1050 participants completed an online experiment involving discrete choice sets and survey questions. Larger, more prominent warning labels were more effective in deterring “high in” item purchases than the label requirements proposed by Health Canada. Product ordering was an effective tool in specific scenarios although, the health ordering had no consistent impact. Warning labels were not statistically significant in reducing the likelihood of purchasing a “high in” item. There is a noticeable difference in the effectiveness of the treatments dependent on the product category and possibly the perceived healthfulness of the products. en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.subject nutrition warning labels en_US
dc.subject Front-of-Package en_US
dc.subject ‘high in’ en_US
dc.subject Sugar en_US
dc.subject Sodium en_US
dc.subject Saturated fat en_US
dc.title An Evaluation on the Effectiveness of Health Nudges in an Online Grocery Store Setting to Change Demand for Various Foods en_US
dc.type Thesis en_US
dc.degree.programme Food, Agriculture and Resource Economics en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Food, Agricultural and Resource Economics en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.degree.grantor University of Guelph en_US


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