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Motivations Underlying Business Engagement in Enviropreneurial Landscape Initiatives

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Title: Motivations Underlying Business Engagement in Enviropreneurial Landscape Initiatives
Author: Lu, Natassya
Department: School of Environmental Design and Rural Development
Program: Landscape Architecture
Advisor: Corry, Robert
Abstract: Socio-environmental issues are increasingly critical factors in how businesses meet the expectations of their customers. However, business motivations for landscape can be fundamentally different from landscape architecture and might prevent these two fields from collaborating effectively. Three business case studies identify motivations to engage in enviropreneurial landscape initiatives, and the circumstances in which they arise. Enviropreneurship is understood as the combination of environmental awareness with business activities to shift the basis of economic development towards a more environmentally friendly basis. Findings suggest that while small businesses have greater autonomy over their enviropreneurial decisions and focus on their local community, larger businesses are subject to greater external influences, focusing instead on initiatives that result in quantitative organizational changes. Understanding business motivations and the contextual factors that influence can identify conditions in which the involvement of landscape architects would align businesses with landscape initiatives that result in authentic and meaningful engagement.
Date: 2021-05
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