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Evolving E-Tourism in Teaching and Research

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Title: Evolving E-Tourism in Teaching and Research
Author: Elliot, S.; Joppe, M.
Abstract: The University of Guelph’s School of Hospitality and Tourism Management (HTM) program is Canada’s most long-standing and arguably most prestigious university hospitality degree program. A review of the curriculum highlighted an e-tourism gap in the marketing area. To reduce this gap, HTM faculty established an alliance with Meridian Reservation Systems, Inc. (Meridian) in order to inform and facilitate the development of e-marketing curriculum at the University of Guelph. This poster discusses this partnership and the on-going work in this area.
Description: This collection of 52 posters was presented at the Partnership Practices: Working with Community, Industry and Government event. This event was designed to highlight community-university partnerships for research and other purposes from across the university and community at a one-day event held at the Quebec Street Mall in the City of Guelph, Ontario. The website for the event and all resources is www.csahs.uoguelph.ca/pps
URI: http://hdl.handle.net/10214/2560
Date: 2011-03-01
March 1, 2


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SElliot_Abs_PPS_01Mar11.pdf 207.4Kb PDF View/Open Abstract
SElliot_PPS_1Mar11.pdf 272.3Kb PDF View/Open Poster

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http://creativecommons.org/licenses/by-nc-nd/3.0/ Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/3.0/