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Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception

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dc.contributor.advisor Islam, Towhidul
dc.contributor.advisor Wang, Juan
dc.contributor.author Yaghoobi, Roya
dc.date.accessioned 2020-06-01T13:56:22Z
dc.date.available 2020-06-01T13:56:22Z
dc.date.copyright 2020-05
dc.date.created 2020-05-15
dc.date.issued 2020-06-01
dc.identifier.uri http://hdl.handle.net/10214/18021
dc.description.abstract The overall objective of this study was to investigate whether positive or negative nutrition attributes are more determinative to consumer choice of food products. Specifically, this thesis investigated the influence of all-natural and GMO labels on the relative importance of nutrition attributes, and whether the impact of different labels on the relative importance of nutrition attributes depends on the healthiness perception of the food product. The results indicated that GMO and all-natural labels do not influence consumers’ nutrition attribute preferences when the product is perceived as healthy. On the other hand, all-natural label can bring down the importance of negative nutrition attributes and GMO label would not influence nutrition attribute preference when the product is perceived as unhealthy. These findings provide important insights for food manufacturers to identify key nutritional attributes that influence the choice of food products with GMO and all-natural labels. en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.subject product label en_US
dc.subject product healthiness en_US
dc.subject food nutrition perception en_US
dc.title Investigating the Influence of Product Label and Product Healthiness on Food Nutrition Perception en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.degree.grantor University of Guelph en_US


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