Abstract:
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The benefits of sport hosting have traditionally been measured only by the economics
related to events. The value of sport only being measured by an economic metric does not tell a
fulsome story. This study seeks to better understand the intangible impacts on sport host
communities by exploring the relationships between psychic income as a social benefit for
passive and active support through the application of social exchange theory. Using secondary
data collected through a survey of residents by the City of London, findings reveal an indirect
relationship between psychic income and quality of life. Further, the study shows that psychic
income is a strong predictor of active support. Residents who are highly attached to a sport
event, are strong supporters. Results support the value of measuring the social impacts of sport
and provide direction for hosts to engage communities more fully. |