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EXAMINING THE EFFECT OF PSYCHOLOGICAL BENEFITS OF SPORT EVENT

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Title: EXAMINING THE EFFECT OF PSYCHOLOGICAL BENEFITS OF SPORT EVENT
Author: Finn, Cheryl
Program: Tourism and Hospitality
Advisor: Choi, Hwan-Suk
Abstract: The benefits of sport hosting have traditionally been measured only by the economics related to events. The value of sport only being measured by an economic metric does not tell a fulsome story. This study seeks to better understand the intangible impacts on sport host communities by exploring the relationships between psychic income as a social benefit for passive and active support through the application of social exchange theory. Using secondary data collected through a survey of residents by the City of London, findings reveal an indirect relationship between psychic income and quality of life. Further, the study shows that psychic income is a strong predictor of active support. Residents who are highly attached to a sport event, are strong supporters. Results support the value of measuring the social impacts of sport and provide direction for hosts to engage communities more fully.
URI: http://hdl.handle.net/10214/18014
Date: 2020-05-06
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