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The Effect of Mandatory Front-Of-Package Nutrition Warning Labels on Demand for foods 'High In' Saturated Fat, Sugar, and/or Sodium

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dc.contributor.advisor Lee, Yu Na Stortz, Laura 2020-05-27T14:48:33Z 2020-05-27T14:48:33Z 2020-05 2020-05-20 2020-05-27
dc.description.abstract The Canadian Federal Government has proposed mandatory Front-of-Package labels to deter purchases of foods 'high in' sugar, sodium, and/or saturated fat. This research uses an incentive-compatible design to evaluate the effectiveness of warning labels on reducing the likelihood that 'high in' foods are purchased. 201 participants, with a focus on including marginalized groups, shopped in a mock grocery store. The treatment group had a reduced likelihood of purchasing 'high in' items overall. In the treatment group, both the number of 'high in' items (-12%) and the proportion of 'high in' items (-6%) per basket were reduced. Difference in effectiveness was observed based on the perceived healthfulness of the category. Notably, the label decreased likelihood of purchasing 'high in' juice (-43.5%), tomato sauce (-12%), and chocolate milk (-50%). The average grams per serving-size of sugar (-36%) and sodium (-27%) per basket were reduced for low-income participants in the treatment group. en_US
dc.description.sponsorship Ontario Ministry of Agriculture, Food and Rural Affairs en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International *
dc.rights.uri *
dc.subject FoP en_US
dc.subject nutrition warning label en_US
dc.subject front of package en_US
dc.subject food policy en_US
dc.subject longos grocery lab en_US
dc.title The Effect of Mandatory Front-Of-Package Nutrition Warning Labels on Demand for foods 'High In' Saturated Fat, Sugar, and/or Sodium en_US
dc.type Thesis en_US Food, Agriculture and Resource Economics en_US Master of Science en_US Department of Food, Agricultural and Resource Economics en_US University of Guelph en_US

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Attribution-NonCommercial-NoDerivatives 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International
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