Main content

The Effect of Mandatory Front-Of-Package Nutrition Warning Labels on Demand for foods 'High In' Saturated Fat, Sugar, and/or Sodium

Show full item record

Title: The Effect of Mandatory Front-Of-Package Nutrition Warning Labels on Demand for foods 'High In' Saturated Fat, Sugar, and/or Sodium
Author: Stortz, Laura
Department: Department of Food, Agricultural and Resource Economics
Program: Food, Agriculture and Resource Economics
Advisor: Lee, Yu Na
Abstract: The Canadian Federal Government has proposed mandatory Front-of-Package labels to deter purchases of foods 'high in' sugar, sodium, and/or saturated fat. This research uses an incentive-compatible design to evaluate the effectiveness of warning labels on reducing the likelihood that 'high in' foods are purchased. 201 participants, with a focus on including marginalized groups, shopped in a mock grocery store. The treatment group had a reduced likelihood of purchasing 'high in' items overall. In the treatment group, both the number of 'high in' items (-12%) and the proportion of 'high in' items (-6%) per basket were reduced. Difference in effectiveness was observed based on the perceived healthfulness of the category. Notably, the label decreased likelihood of purchasing 'high in' juice (-43.5%), tomato sauce (-12%), and chocolate milk (-50%). The average grams per serving-size of sugar (-36%) and sodium (-27%) per basket were reduced for low-income participants in the treatment group.
URI: http://hdl.handle.net/10214/17980
Date: 2020-05
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International


Files in this item

Files Size Format View Description
Stortz_Laura_202005_MSc.pdf 2.116Mb PDF View/Open Msc. Thesis

This item appears in the following Collection(s)

Show full item record

Attribution-NonCommercial-NoDerivatives 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International
The library is committed to ensuring that members of our user community with disabilities have equal access to our services and resources and that their dignity and independence is always respected. If you encounter a barrier and/or need an alternate format, please fill out our Library Print and Multimedia Alternate-Format Request Form. Contact us if you’d like to provide feedback: lib.a11y@uoguelph.ca  (email address)