Main content

Effectiveness of Alternative Approaches to Menu Labeling in Ontario Restaurants: An Eye Tracking Analysis

Show full item record

Title: Effectiveness of Alternative Approaches to Menu Labeling in Ontario Restaurants: An Eye Tracking Analysis
Author: Zhang, Yeyang
Department: Department of Food, Agricultural and Resource Economics
Program: Food, Agriculture and Resource Economics
Advisor: von Massow, MichaelLee, Yu Na
Abstract: This research examines whether consumers observe and respond to the nutritional information on menu labels in Canada. It uses eye tracking technology to evaluate the effectiveness of the Health Menu Choices Act. We created an experiment to estimate participant responses to menu labels that would meet the requirements of the Act. We also evaluated alternatives menu labeling methods include percent Daily Value (%DV) of calories label, Traffic Light (TL) label, and Physical Activity Calorie Equivalent label. The results find that the TL label brought the most considerable visual attention. Percent DV labels affected the Canadian consumer the most as compared to other three labeling schemes, and significantly reduced total calories ordered by participants. Our study suggests that nutrition information label does have impacts on ordering fewer calories when consumers are familiar with the format of labels and nutrition information labels on the menu helped consumers to improve their food decisions.
URI: http://hdl.handle.net/10214/17976
Date: 2020-05
Terms of Use: All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


Files in this item

Files Size Format View
Zhang_Yeyang_202005_Msc.pdf 1.901Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record