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Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective

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dc.contributor.advisor Kanetkar, Dr. Vinay
dc.contributor.author Hadi, Muhammad
dc.date.accessioned 2020-02-07T17:34:03Z
dc.date.available 2020-02-07T17:34:03Z
dc.date.copyright 2020-02
dc.date.created 2020-02-03
dc.date.issued 2020-02-07
dc.identifier.uri http://hdl.handle.net/10214/17810
dc.description.abstract In both service fairness and organizational fairness, there exist four dimensions of price fairness: distributive, procedural, and interactional (informational and interpersonal). Distributive fairness is the fairness of an outcome according to the provided input as compared to a reference other. Procedural fairness is the fairness of the development of the mentioned procedure. The research looks at how distributive fairness, procedural fairness and their interaction lead to repurchase intentions/negative word of mouth intentions (NWOM). The research also looks at how the aforementioned relationship is mediated by overall price fairness. The study found that both distributive fairness and procedural fairness have a direct impact on repurchase intentions. Moreover, distributive fairness has a direct impact on NWOM; however, procedural fairness only has a marginal impact on negative word of mouth intentions. Furthermore, overall price fairness completely mediates the relationship between distributive fairness and repurchase intentions/NWOM. en_US
dc.language.iso en en_US
dc.subject Marketing en_US
dc.title Analyzing the Dimensions of Price Fairness: A Consumer Behavior Perspective en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
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