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You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices

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dc.contributor.advisor Tirtha, Dhar
dc.contributor.advisor Tanya, Mark
dc.contributor.author Torres, Mitchell
dc.date.accessioned 2019-09-06T12:56:42Z
dc.date.available 2019-09-06T12:56:42Z
dc.date.copyright 2019-08-29
dc.date.created 2019-08-29
dc.date.issued 2019-09-06
dc.identifier.uri http://hdl.handle.net/10214/17385
dc.description.abstract With increasing obesity rates, front of package (FOP) nutrition labelling, has been getting interest as a method to nudge consumers towards healthier choices. This study used consumer behaviour theories along with recommendations from previous studies to try to improve the effectiveness of FOP labelling systems on the healthfulness of consumer choices. A proposed labelling system was devised that added a cue so the FOP system was noticeable on all products. This was meant to reduce the chance of consumers overlooking the fact that the FOP system is not referenced on unhealthy food labels. Subjects completed an online grocery shopping task and short survey. Results did not support the effectiveness of the proposed system, but showed there may be some situational use for it. More data is needed from a wider sample group, with more product selection before any definitive recommendations are made.
 en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.subject feature-positive effect en_US
dc.subject shelf labelling systems en_US
dc.subject customer selection en_US
dc.subject healthy choices en_US
dc.title You Shop with your Eyes First: Using the Feature-Positive Effect to Modify Existing Shelf Labelling Systems and Help Consumers make Healthy Choices en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.degree.grantor University of Guelph en_US


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