Main content

The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator

Show simple item record

dc.contributor.advisor Yi, Sunghwan Bento, Tracy 2019-05-09T19:26:50Z 2019-05-09T19:26:50Z 2019-05 2019-05-03 2019-05-09
dc.description.abstract This research investigated environmental cues and its effect on healthy food choice, while considering the moderator of group membership of previous fictitious participants. This research found that an environmental cue denoting a healthy snack led participants to choose kale chips more often and led participants to choose more kale chips than participants who were exposed to an environmental cue denoting an unhealthy snack. Group membership was not found to moderate the relationship between environmental cues and food choice, as regardless of a previous participants group membership (in-group vs. out-group) participants were influenced by the environmental cue. These results demonstrate the strength of environmental cues in influencing a consumer’s choice, which provides important theoretical and managerial implications, which will be discussed. en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.subject social influence en_US
dc.subject environmental cues en_US
dc.subject group membership en_US
dc.title The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator en_US
dc.type Thesis en_US Marketing and Consumer Studies en_US Master of Science en_US Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated. University of Guelph en_US

Files in this item

Files Size Format View Description
Bento_Tracy_201905_Msc.pdf 1.245Mb PDF View/Open Final Thesis Manuscript

This item appears in the following Collection(s)

Show simple item record

The library is committed to ensuring that members of our user community with disabilities have equal access to our services and resources and that their dignity and independence is always respected. If you encounter a barrier and/or need an alternate format, please fill out our Library Print and Multimedia Alternate-Format Request Form. Contact us if you’d like to provide feedback:  (email address)