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The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator

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dc.contributor.advisor Yi, Sunghwan
dc.contributor.author Bento, Tracy
dc.date.accessioned 2019-05-09T19:26:50Z
dc.date.available 2019-05-09T19:26:50Z
dc.date.copyright 2019-05
dc.date.created 2019-05-03
dc.date.issued 2019-05-09
dc.identifier.uri http://hdl.handle.net/10214/16030
dc.description.abstract This research investigated environmental cues and its effect on healthy food choice, while considering the moderator of group membership of previous fictitious participants. This research found that an environmental cue denoting a healthy snack led participants to choose kale chips more often and led participants to choose more kale chips than participants who were exposed to an environmental cue denoting an unhealthy snack. Group membership was not found to moderate the relationship between environmental cues and food choice, as regardless of a previous participants group membership (in-group vs. out-group) participants were influenced by the environmental cue. These results demonstrate the strength of environmental cues in influencing a consumer’s choice, which provides important theoretical and managerial implications, which will be discussed. en_US
dc.language.iso en en_US
dc.publisher University of Guelph en_US
dc.subject social influence en_US
dc.subject environmental cues en_US
dc.subject group membership en_US
dc.title The Effects of Environmental Cues on Choice of Healthy Foods: Group Membership as a Moderator en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.degree.grantor University of Guelph en_US


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