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Hotel Online Booking Decisions Based on Price Complexity, Alternative Attractiveness, and Confusion

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dc.contributor.advisor Jo, WooMi
dc.contributor.author Xue, Pengsongze
dc.date.accessioned 2019-05-02T13:36:32Z
dc.date.available 2019-05-02T13:36:32Z
dc.date.copyright 2019-05
dc.date.created 2019-04-18
dc.date.issued 2019-05-02
dc.identifier.uri http://hdl.handle.net/10214/15936
dc.description.abstract The goal of this research is to investigate customer confusion and its antecedents, specifically price complexity and alternative attractiveness, and to validate a link between confusion and postponing decisions about booking a hotel online. Price complexity and alternative attractiveness cause three types of confusion: overload confusion, similarity confusion, and ambiguity confusion. Moreover, these three types of confusion cause customers to defer purchase decisions. An online survey was used to collect data from customers who booked hotels online during the past six months in both the United States and Canada. en_US
dc.language.iso en en_US
dc.subject Online travel agency en_US
dc.subject Online hotel booking en_US
dc.subject Price complexity en_US
dc.subject Alternative attractiveness en_US
dc.subject Confusion en_US
dc.subject Decision postponement en_US
dc.subject Purchase intention en_US
dc.title Hotel Online Booking Decisions Based on Price Complexity, Alternative Attractiveness, and Confusion en_US
dc.degree.programme Tourism and Hospitality en_US
dc.degree.name Master of Science en_US
dc.degree.department School of Hospitality, Food and Tourism Management en_US
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