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NHL Case Study: Impact of the Point System on Competitive Balance

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dc.contributor.advisor Dhar, Tirtha
dc.contributor.advisor Dewhirst, Tim Khwakhuzhai, Khalid 2018-09-05T20:02:41Z 2019-08-29T05:00:41Z 2018-08 2018-08-29 2018-09-05
dc.description.abstract The purpose of this thesis is to investigate the impact of the National Hockey League’s (NHL) point system changes on competitive balance. The rules have inflated the point percentage of teams where a team with a point percentage of 0.559 would not qualify for the playoffs (e.g., 2016-17 season) changing the perception of competitive balance in the league. This thesis runs an empirical analysis using several regression models to analyze the data sets to discuss the impact on game strategies, team attendance, revenue and team valuation. The results show that these rule changes have impacted the rankings in the league, influenced the number of ties, and had an influence on the performance of the league. Interestingly, the results imply that the league has become more competitively balanced in terms of outcomes of the games but not in terms of financial performance of the teams. en_US
dc.language.iso en en_US
dc.subject Sports Marketing en_US
dc.subject NHL en_US
dc.subject Rule Changes en_US
dc.subject Competitive Balance en_US
dc.subject Point System en_US
dc.subject Attendance en_US
dc.subject Revenue en_US
dc.subject Team Valuation en_US
dc.subject Team Ranking en_US
dc.subject Point Spread en_US
dc.title NHL Case Study: Impact of the Point System on Competitive Balance en_US
dc.type Thesis en_US Marketing and Consumer Studies en_US Master of Science en_US Department of Marketing and Consumer Studies en_US
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