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Health Communication, Policy Adherence, and Marketing on Indoor Tanning Facility Websites in Ontario, Canada

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dc.contributor.advisor McWhirter, Jennifer
dc.contributor.advisor McEwen, Scott
dc.contributor.author Green, Alyssa
dc.date.accessioned 2018-09-02T17:54:07Z
dc.date.available 2018-09-02T17:54:07Z
dc.date.copyright 2018-08
dc.date.created 2018-08-17
dc.date.issued 2018-09-02
dc.identifier.uri http://hdl.handle.net/10214/14163
dc.description.abstract Indoor tanning (IT) is a common behaviour in Canada, and skin cancer is a common disease among Canadians. This thesis research utilizes content analysis to assess the online content of 265 IT salon websites in Ontario, Canada in 2017, to evaluate communication and compliance with provincial tanning legislation. Many websites presented health (70.2%) and aesthetic (90.9%) benefits of engaging in IT, while fewer websites stated the health (52.5%) or aesthetic (32.1%) risks. Over 70% of websites contained misleading health claims, of which nearly 10% were directed towards youth; the latter is in violation with legislation. Only 24.5% of websites stated minors cannot indoor tan, and even fewer (12.5%) mentioned age identification was a requirement before IT. Due to the large presence of beneficial information, lack of risk information, and lack of policy presence and compliance on IT salon websites, the public may be misinformed about the health dangers of IT. en_US
dc.language.iso en en_US
dc.subject Content analysis en_US
dc.subject Indoor tanning en_US
dc.subject Tanning salons en_US
dc.subject Skin cancer en_US
dc.subject Health communication en_US
dc.subject Policy legislation en_US
dc.subject Online media en_US
dc.subject Policy compliance en_US
dc.title Health Communication, Policy Adherence, and Marketing on Indoor Tanning Facility Websites in Ontario, Canada en_US
dc.type Thesis en_US
dc.degree.programme Population Medicine en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Population Medicine en_US


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