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Health Communication, Policy Adherence, and Marketing on Indoor Tanning Facility Websites in Ontario, Canada

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Title: Health Communication, Policy Adherence, and Marketing on Indoor Tanning Facility Websites in Ontario, Canada
Author: Green, Alyssa
Department: Department of Population Medicine
Program: Population Medicine
Advisor: McWhirter, JenniferMcEwen, Scott
Abstract: Indoor tanning (IT) is a common behaviour in Canada, and skin cancer is a common disease among Canadians. This thesis research utilizes content analysis to assess the online content of 265 IT salon websites in Ontario, Canada in 2017, to evaluate communication and compliance with provincial tanning legislation. Many websites presented health (70.2%) and aesthetic (90.9%) benefits of engaging in IT, while fewer websites stated the health (52.5%) or aesthetic (32.1%) risks. Over 70% of websites contained misleading health claims, of which nearly 10% were directed towards youth; the latter is in violation with legislation. Only 24.5% of websites stated minors cannot indoor tan, and even fewer (12.5%) mentioned age identification was a requirement before IT. Due to the large presence of beneficial information, lack of risk information, and lack of policy presence and compliance on IT salon websites, the public may be misinformed about the health dangers of IT.
URI: http://hdl.handle.net/10214/14163
Date: 2018-08


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