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The Effect of Labelling Genetically Modified Products on Consumer Purchasing Behaviour

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dc.contributor.advisor von Massow, Mike Baynham, Andrew 2018-08-23T14:42:26Z 2018-08-23T14:42:26Z 2018-08 2018-08-14 2018-08-23
dc.description.abstract Through this research we seek to determine if adding GM or GE labels to food products effects the probability of a product being purchased. We used a novel method to provide participants with a realistic environment. Data was collected using an experimental grocery store combined with eye tracking data to determine the effectiveness of GM, GE, non-GMO and organic labels. The product of choice was granola bars. Participants could choose from 4 types of bars, or they could choose to not make a choice (no granola bars). We used a multinomial logit and marginal effects at the means to analyze the data. The results for non-GMO and organic labels suggest that consumers are able to differentiate between non-GMO and GM products using those two labels. The results for the GM and GE labels were inconsistent, this may indicate that consumers did not use the information provided by those labels. en_US
dc.language.iso en en_US
dc.subject Genetically modified food en_US
dc.subject Labelling en_US
dc.subject Eye tracking en_US
dc.subject Experimental grocery store en_US
dc.subject Choice experiment en_US
dc.title The Effect of Labelling Genetically Modified Products on Consumer Purchasing Behaviour en_US
dc.type Thesis en_US Food, Agriculture and Resource Economics en_US Master of Science en_US Department of Food, Agricultural and Resource Economics en_US

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