Main content

Investigating the Role of Supermarkets in Alternative Protein Consumption

Show full item record

Title: Investigating the Role of Supermarkets in Alternative Protein Consumption
Author: Gravely, Evan
Department: Department of Geography
Program: Geography
Advisor: Fraser, Evan
Abstract: A transition to a more sustainable diet likely requires substituting animal proteins with alternatives such as plant-based proteins. Yet consumers are not regularly consuming alternative protein products, and one potential explanation is that the dominant food retail infrastructure is not oriented in favour of these foods. I conducted an in-depth exploration of the role of supermarkets in mediating plant-based protein consumption in a Canadian food retail setting. Using a mix of supermarket audits, consumer observations and interviews, and key informant interviews, I determined that supermarkets are simultaneously enabling and limiting consumers when it comes to alternative protein consumption by increasing the availability of plant-based options but assuming minimal and even confounding strategies when marketing these products to consumers. I contend that efforts to increase society’s consumption of alternative protein products would greatly benefit from a better understanding of the supermarket’s role in mediating this transition.
Date: 2018-05

Files in this item

Files Size Format View
Gravely_Evan_201805_MA.pdf 564.9Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record