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The Representations and Realities of Agritourism in Essex County, Ontario

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dc.contributor.advisor Smithers, John
dc.contributor.author Reid, Heather
dc.date.accessioned 2017-10-16T18:22:46Z
dc.date.available 2017-10-16T18:22:46Z
dc.date.copyright 2017-10
dc.date.created 2017-10-12
dc.date.issued 2017-10-16
dc.identifier.uri http://hdl.handle.net/10214/11921
dc.description.abstract Many Canadian rural regions’ character is changing rapidly following the simultaneous distancing of commodity production-oriented agriculture from communities and the growing expectations of amenity and consumption-driven uses of rural spaces. Agritourism is one strategy used by farms seeking an alternative to corporatization and intensification that capitalizes on these expectations allowing farms to remain within the agricultural sector. Considering this context, this research used a discourse analysis of marketing materials alongside interviews with agritourism providers and tourism organization representatives to understand and document the role of agritourism as a form of farm diversification and as a component of the place brand in Essex County, Ontario. This study highlights the differentiated uses of agritourism in the County brand in tandem with varying experiences and diversification pathways on the farm and winery. In particular, horizontal and vertical networking may play a key role in bridging the gap between brand representation and on-the-ground reality. en_US
dc.language.iso en en_US
dc.rights Attribution 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by/2.5/ca/ *
dc.subject Agritourism en_US
dc.subject Rural development en_US
dc.subject Farm diversification en_US
dc.subject Essex County en_US
dc.subject Farm tourism en_US
dc.subject Place branding en_US
dc.title The Representations and Realities of Agritourism in Essex County, Ontario en_US
dc.type Thesis en_US
dc.degree.programme Geography en_US
dc.degree.name Master of Arts en_US
dc.degree.department Department of Geography en_US
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Attribution 2.5 Canada Except where otherwise noted, this item's license is described as Attribution 2.5 Canada