Main content

The Representations and Realities of Agritourism in Essex County, Ontario

Show simple item record

dc.contributor.advisor Smithers, John Reid, Heather 2017-10-16T18:22:46Z 2017-10-16T18:22:46Z 2017-10 2017-10-12 2017-10-16
dc.description.abstract Many Canadian rural regions’ character is changing rapidly following the simultaneous distancing of commodity production-oriented agriculture from communities and the growing expectations of amenity and consumption-driven uses of rural spaces. Agritourism is one strategy used by farms seeking an alternative to corporatization and intensification that capitalizes on these expectations allowing farms to remain within the agricultural sector. Considering this context, this research used a discourse analysis of marketing materials alongside interviews with agritourism providers and tourism organization representatives to understand and document the role of agritourism as a form of farm diversification and as a component of the place brand in Essex County, Ontario. This study highlights the differentiated uses of agritourism in the County brand in tandem with varying experiences and diversification pathways on the farm and winery. In particular, horizontal and vertical networking may play a key role in bridging the gap between brand representation and on-the-ground reality. en_US
dc.language.iso en en_US
dc.rights Attribution 2.5 Canada *
dc.rights.uri *
dc.subject Agritourism en_US
dc.subject Rural development en_US
dc.subject Farm diversification en_US
dc.subject Essex County en_US
dc.subject Farm tourism en_US
dc.subject Place branding en_US
dc.title The Representations and Realities of Agritourism in Essex County, Ontario en_US
dc.type Thesis en_US Geography en_US Master of Arts en_US Department of Geography en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Files in this item

Files Size Format View Description
Reid_Heather_201710_MA.pdf 1.022Mb PDF View/Open MA Thesis

This item appears in the following Collection(s)

Show simple item record

Attribution 2.5 Canada Except where otherwise noted, this item's license is described as Attribution 2.5 Canada