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Modification and Validation of a Travel Safety Attitude Scale (T-SAS)

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Title: Modification and Validation of a Travel Safety Attitude Scale (T-SAS)
Author: Wan, Zhijun
Department: School of Hospitality, Food and Tourism Management
Program: Tourism and Hospitality
Advisor: Choi, Hwan-sukMacLaurin, Tanya
Abstract: This thesis is an investigation of the Travel Safety Attitude Scale (T-SAS), a measure that can be applied to assess tourists’ attitude and behavior intentions towards travel safety. Previous studies have shown that travel behaviors are influenced by tourists’ attitudes toward safety at a destination. This study enhanced and validated an existing travel safety scale with data collected from two countries—China and Canada. A set of purified travel safety scale items was revised by checking the wording and content adequacy. The refined scale was translated into Chinese by utilizing back translation. Questionnaires were developed to conduct research using online survey systems in both China and Canada. With the sample (N=535), a 5-factor solution with 22 items was supported, and the internal consistency, test reliability and predictability were found to be adequate. Research results discuss the theoretical and practical implications of this research.
Date: 2017-09-18

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