Main content

What Movies Do You Watch During Bad & Good Economic Times: The Impact of Movie Genre on Attendance over Business Cycles

Show simple item record

dc.contributor.advisor Dhar, Tirtha
dc.contributor.author Yi, Lin
dc.date.accessioned 2017-09-07T18:31:49Z
dc.date.available 2017-09-07T18:31:49Z
dc.date.copyright 2017-08
dc.date.created 2017-09-05
dc.date.issued 2017-09-07
dc.identifier.uri http://hdl.handle.net/10214/11565
dc.description.abstract The purpose of this thesis is to identify and understand the effects of economic conditions, movie genre and the interaction effect of both on the movie attendance. This paper will further discuss and investigate how each genre behaves under different economic conditions (recession v.s. expansion). The economic condition in this paper is proxied by the Consumer Sentiment Index (CSI), and the movie performance is measured as weekly attendance. Movie attendance has been found to be negatively related with CSI. However, there is no systematic research that tests how genre would affect movie attendance. The overall result implies that consumers tend to watch more drama movie during the time of recessions relative to all other movies. This finding of this paper would help the movie industry to make better decisions on movie production in approach to achieve higher revenue and profit, even during the time of depression. en_US
dc.language.iso en en_US
dc.rights Attribution 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by/2.5/ca/ *
dc.subject Movie Genre en_US
dc.subject Consumer Sentiment Index en_US
dc.subject Movie Attendance en_US
dc.title What Movies Do You Watch During Bad & Good Economic Times: The Impact of Movie Genre on Attendance over Business Cycles en_US
dc.type Thesis en_US
dc.degree.programme Marketing and Consumer Studies en_US
dc.degree.name Master of Science en_US
dc.degree.department Department of Marketing and Consumer Studies en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


Files in this item

Files Size Format View Description
Yi_Lin_201709_Msc.pdf 1.403Mb PDF View/Open Main article

This item appears in the following Collection(s)

Show simple item record

Attribution 2.5 Canada Except where otherwise noted, this item's license is described as Attribution 2.5 Canada