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What is environmentally trustworthy about your label?

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dc.contributor.author Arseneau, Madeleine
dc.contributor.author Babin, Michael
dc.contributor.author Chauvin, Madeleine
dc.contributor.author Letford, Connor
dc.contributor.author Miljus, Alexia
dc.contributor.author Salmon, Dylan
dc.date.accessioned 2017-07-11T19:24:13Z
dc.date.available 2017-07-11T19:24:13Z
dc.date.issued 2017-04-07
dc.identifier.uri http://hdl.handle.net/10214/10943
dc.description The report and data for this study is included. The survey questionnaire is located in the Appendix of the report and should be used when interpreting the data. en_US
dc.description.abstract This research project focused on food labels and the trust and knowledge the average consumer has when purchasing food products in grocery stores. The purpose of this research was to answer “what is a trusted piece of information about environmental sustainability that consumers look for on a label?” The objective of this research project was to determine what people look for in a label to deem a product “environmentally sustainable”, what marketing techniques are being used to influence a consumer's purchase and identifying what is “missing” on a label in order to display the disconnect between what information the general population wants on a sustainable meat/seafood label compared to what they are actually receiving. en_US
dc.language.iso en en_US
dc.rights Attribution-NonCommercial 2.5 Canada *
dc.rights.uri http://creativecommons.org/licenses/by-nc/2.5/ca/ *
dc.subject food labels en_US
dc.subject environmental sustainability en_US
dc.subject trustworthy en_US
dc.subject meat en_US
dc.subject seafood en_US
dc.title What is environmentally trustworthy about your label? en_US
dc.type Dataset en_US
dc.type Report en_US
dc.degree.department Department of Geography en_US
dc.rights.license All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.


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Report_Arseneau_etal_EnvSustTrustLabels.pdf 1.173Mb PDF View/Open Report
Data_EnvSustTrustLabels.csv 8.262Kb Unknown View/Open Data

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Attribution-NonCommercial 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NonCommercial 2.5 Canada