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What is environmentally trustworthy about your label?

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Title: What is environmentally trustworthy about your label?
Author: Arseneau, Madeleine; Babin, Michael; Chauvin, Madeleine; Letford, Connor; Miljus, Alexia; Salmon, Dylan
Department: Department of Geography
Abstract: This research project focused on food labels and the trust and knowledge the average consumer has when purchasing food products in grocery stores. The purpose of this research was to answer “what is a trusted piece of information about environmental sustainability that consumers look for on a label?” The objective of this research project was to determine what people look for in a label to deem a product “environmentally sustainable”, what marketing techniques are being used to influence a consumer's purchase and identifying what is “missing” on a label in order to display the disconnect between what information the general population wants on a sustainable meat/seafood label compared to what they are actually receiving.
Description: The report and data for this study is included. The survey questionnaire is located in the Appendix of the report and should be used when interpreting the data.
Date: 2017-04-07
Rights: Attribution-NonCommercial 2.5 Canada
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Report_Arseneau_etal_EnvSustTrustLabels.pdf 1.173Mb PDF View/Open Report
Data_EnvSustTrustLabels.csv 8.262Kb Unknown View/Open Data

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Attribution-NonCommercial 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NonCommercial 2.5 Canada