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The influence of demographics on trust of food related information

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Title: The influence of demographics on trust of food related information
Author: Lightle, Vanessa; Nakazawa, Nozomi; Raggente, Lisa; Sheldrick, Lachlan; Stein, Rebecca
Department: Department of Geography
Abstract: This research was interested in determining the factors that dictate or constitute consumer trust, especially among individuals between 18 and 30 years of age. The objective of this research project was to determine what sources of information concerning food are trusted, to find out why these sources are trusted or rejected, and correlate this information concerning levels of trust with an assortment of demographic factors such as community size, gender, and socio-economic status.
Description: The report and data for this study is included. The survey questionnaire is located in the Appendix of the report and should be used when interpreting the data.
Date: 2017-04-07
Rights: Attribution-NonCommercial 2.5 Canada
Terms of Use: All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

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Files Size Format View Description
Report_Lightle_etal_TrustOfFood.pdf 442.9Kb PDF View/Open Report
Data_TrustOfFood_Q1toQ7.csv 6.978Kb Unknown View/Open Data - Survey questions 1 to 7.
Data_TrustOfFood_Q7toQ9_OpenEnded.csv 5.367Kb Unknown View/Open Data - Open ended survey questions 7 to 9.

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Attribution-NonCommercial 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-NonCommercial 2.5 Canada