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Willingness-to-Pay for a Small Quantity Lipid-Based Nutrient Supplement by Mothers of Young Infants in Malawi

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Title: Willingness-to-Pay for a Small Quantity Lipid-Based Nutrient Supplement by Mothers of Young Infants in Malawi
Author: Collishaw, Anissa
Department: Department of Food, Agricultural and Resource Economics
Program: Food, Agriculture and Resource Economics
Advisor: Henson, Spencer
Abstract: Small-quantity lipid-based nutrient supplements (LNS-SQ) are designed to prevent undernutrition amongst vulnerable populations including pregnant and lactating women and infants 6 to 24 months of age. The objective of this study was to estimate the willingness-to-pay (WTP) of mothers in Malawi for a LNS-SQ product for infants, and to explore the factors influencing their valuation of the product. To accomplish this, a double-bounded contingent valuation survey was conducted in November and December 2016 with 504 mothers of infants aged 6 to 36 months old in the Zomba region of Malawi. 77% of respondents indicated a positive WTP for the product. Mean WTP based on maximum likelihood estimation was 112 MWK, equivalent to approximately 0.15 USD or 0.21 CAD. These findings have implications for the pricing and distribution of LNS-SQ through retail channels in Malawi.
URI: http://hdl.handle.net/10214/10404
Date: 2017-04


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