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The Economic Impact of the 2015 Speed River Inferno Track and Field Festival

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Title: The Economic Impact of the 2015 Speed River Inferno Track and Field Festival
Author: Joppe, Marion; Huang, Shuyue; Liang, Jingen Lena; Choi, HS Chris
Abstract: The Speed River Inferno Track and Field Festival is an annual event held by Athletics Canada and the City of Guelph. This study aimed to estimate the 2015 Festival’s economic impact on the City of Guelph. Researchers collected data from spectators and athletes regarding their information sources, primary purposes, motivation, expenditure, satisfaction and future intention for this event, and demographic information.100 usable surveys were collected from 365 athletes and 154 surveys from 682 spectators. Results showed that the majority of spectators were well educated, holding university or graduate degrees (72.2%), and were in high-income brackets (51.7% earned $100,000 and more annually). The average expenditure was $91/person, indicating that they contributed over $62,000 to the local economy. 65.1% of spectators were from outside Guelph. The event also attracted amateur (64%) and professional (36%) runners. Almost all indicated that they were very or somewhat satisfied with this event (95%) with a very high willingness to participant again in the next two years, and to recommend this event. Since 71% of the athletes do not reside in Guelph, and spend an average of $230, they contributed about $60,000 to the local economy. Using the Tourism Regional Economic Impact Model, the Inferno’s impact on Wellington County was found to be $142,400 in GDP, $97,300 in labour income, $40,000 in direct taxes to various levels of government and $65,000 in total taxes.
Description: Poster was part of 'What We Know' display, held on March 1, 2017 at the Quebec Street Mall in Downtown Guelph. At 'What We Know,' the Community Engaged Scholarship Institute brought together 50 posters featuring diverse research on Guelph and Wellington from community organizations, municipal staff, faculty and students. Topics included feral cats, farmland loss, food waste, the wellbeing of children and more - all specific to Guelph and Wellington.
Date: 2017-03-01
Rights: Attribution-ShareAlike 2.5 Canada
Terms of Use: All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

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Attribution-ShareAlike 2.5 Canada Except where otherwise noted, this item's license is described as Attribution-ShareAlike 2.5 Canada