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Understanding the Consumption Experience of Chinese Tourists: Assessing the Effect of Audience Involvement, Flow and Delight on Electronic Word-of-mouth (eWOM)

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dc.contributor.advisor Choi, HS Chris
dc.contributor.author Zhang, Hejie
dc.date.accessioned 2017-03-03T16:11:35Z
dc.date.available 2017-03-03T16:11:35Z
dc.date.copyright 2017-02
dc.date.created 2016-12-21
dc.date.issued 2017-03-03
dc.identifier.uri http://hdl.handle.net/10214/10252
dc.description.abstract This study develops and tests an integrated model to examine the relationships among audience involvement, flow experience, customer delight and electronic word-of-mouth (eWOM) behaviors on social network sites (SNSs), for Chinese tourists visiting filming location in Korea after watching K-dramas. This study uses a quantitative research approach and collects data using a survey research method. The results show that, first, audience involvement positively and significantly influences tourist flow experiences. Second, audience involvement has a positive impact on eWOM behaviors. Third, flow experiences stimulate tourists to positive eWOM behaviors on SNSs. Theoretical and practical implications are interpreted and limitations and future research directions are discussed. en_US
dc.language.iso en en_US
dc.subject Tourist experience en_US
dc.subject Film tourism en_US
dc.subject Hallyu en_US
dc.subject K-dramas en_US
dc.title Understanding the Consumption Experience of Chinese Tourists: Assessing the Effect of Audience Involvement, Flow and Delight on Electronic Word-of-mouth (eWOM) en_US
dc.type Thesis en_US
dc.degree.programme Tourism and Hospitality en_US
dc.degree.name Master of Science en_US
dc.degree.department School of Hospitality, Food and Tourism Management en_US
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