Motivations and Constraints of Chinese Backpacking "Donkey Friends": Mediating Effects of Negotiation Strategies

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dc.contributor.advisorJoppe, Marion
dc.contributor.authorLi, Yingying
dc.date.accessioned2020-08-05T20:01:40Z
dc.date.available2020-08-05T20:01:40Z
dc.date.copyright2020-07
dc.date.created2020-06-19
dc.degree.departmentSchool of Hospitality, Food and Tourism Managementen_US
dc.degree.grantorUniversity of Guelphen_US
dc.degree.nameMaster of Scienceen_US
dc.degree.programmeTourism and Hospitalityen_US
dc.description.abstractThe Chinese backpacking market is rapidly growing with backpackers affectionately referred to as “Donkey friends”. However, few studies so far have explored the motivations, constraints and negotiation strategies employed by domestic Chinese backpackers in a holistic way. The constraint-effect-mitigation model (Hubbard & Mannell, 2001) was employed in a Chinese backpacking tourism context to determine a) the motivations and constraints that have the most significant impact on travel intentions, and b) how negotiation strategies are navigated when making travel decisions. 502 valid questionnaires were collected and the results confirm that motivations have a positive influence on backpacking intention and negotiation strategies while intrapersonal constraints have a negative influence on backpacking intention. The more interpersonal constraints backpackers have, the more likely they look for negotiation strategies. Negotiation strategies partially mediate the relationship between motivation and backpacking intention. For Chinese backpackers, relaxation and escape, destination experience, self exploration and improvement and social interaction are all motivations that drive them to go backpacking.Even though an interpersonal constraint is the most frequent one they have, an intrapersonal constraint has a stronger effect on travel intention for Chinese backpackers. Practical implications are given to help improve the Chinese backpacking tourism market.en_US
dc.identifier.urihttps://hdl.handle.net/10214/18118
dc.language.isoenen_US
dc.publisherUniversity of Guelphen_US
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectChinese backpackersen_US
dc.subjecttravel motivationsen_US
dc.subjecttravel constraintsen_US
dc.subjectnegotiation strategiesen_US
dc.subjectthe constraint-effects-mitigation modelen_US
dc.titleMotivations and Constraints of Chinese Backpacking "Donkey Friends": Mediating Effects of Negotiation Strategiesen_US
dc.typeThesisen_US
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